Using LinkedIn to Connect

I'll admit I do use LinkedIn to connect with people but I've never thought much of my communication to the person on the other end. Here's some tips from Joan Stewart, the Publicity Hound:

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When inviting people to connect with you on LinkedIn, never use the generic invitation that says, "I'd like to add you to my professional network on LinkedIn."

What that really says is, "I'm too lazy to create a customized invitation for you."

Instead, use one of the 10 templates for LinkedIn requests to connect written by freelancer Aja Frost.

Here's one I wrote for you if you're trying to connect with a journalist you don't know. You always score extra points if you've done your research.

Dear (Journalist):

I follow the technology articles you've written for Fast Company and Forbes. The article you wrote in October on the most popular apps for time management was a winner. I'm a time management expert and I'd like to connect with you because I don't want to miss any of your tips or other content you're sharing on LinkedIn.

The Publicity Hound says: In your invitation, don't pitch. Build the relationship first.