In 2000, I was finishing my first post-graduate internship at the Naval Academy. I was convinced my next stop had to be an Assistant Director role in a Sports Information or Athletic Communications office. I applied for several positions, landed multiple interviews, and even had an internal opportunity on the table.
But I made a choice that looked "backward" to many: I moved to Indiana University for a second internship. (Funny enough, that’s where I eventually met my wife, though I didn't know that then!)
In the world of Athletic Communications, an Assistant Director title carries weight. It feels like you’ve finally "arrived." It’s a full-time seat at the table and looks great on a resume. When I turned down those roles for another internship, people asked, "Why go backward?"
Here is why that second internship was actually the fastest way to move forward in my career.
1. The "Title vs. Skill" Trap
Early in your career, a title can be a trap. If you become an Assistant Director at a smaller or less-resourced department, you might be the "big fish," but you risk hitting a plateau early.
While I had the ambition for the title, I recognized I still had technical gaps in high-level Adobe Creative Suite workflows, stat-keeping mastery, and crisis management.
The Goal: I didn't want to just have the title; I wanted to be the most competent person in the room when I eventually earned it.
2. Prioritizing Mentorship Over Management
As an Assistant Director, people look to you for answers. As an intern, you are there to ask questions.
By choosing a second internship at a powerhouse program like IU, I gained access to mentors with multiple years of experience. I watched how they navigated NCAA tournaments, handled media relations, and managed high-pressure communications. I traded a "manager" title for a "masterclass" in the industry.
3. Doubling the Network
Had I taken an Assistant Director role immediately, my network might have stayed confined to one specific conference or region. By moving to a different environment for a second internship, I effectively doubled my professional circle. I gained two sets of supervisors, two distinct athletic departments, and two networks of media contacts who could vouch for my work.
4. Building a Foundation to Avoid Burnout
Let’s be real: Athletic Communications is a grind. Jumping into a leadership role without a rock-solid understanding of "how the machine works" is a recipe for 80-hour weeks and rapid burnout.
My second internship allowed me to refine my workflow efficiency. I learned how to do in two hours what used to take me six. That efficiency is what sustains a long-term career.
The Takeaway for Job Seekers
Don't be afraid of a "lateral move" or even a "downward" title change if the environment is superior.
A title is temporary.
Skills are permanent.
An elite network is priceless.
I didn't "fail" to get an Assistant Director job—I chose to build a foundation that ensured when I did take that role, I wouldn't just hold the position; I would excel in it.
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