Collaboration

"Research shows that companies that prioritize collaboration are twice as likely to be profitable, twice as likely to outgrow competitors, and five times more likely to considerably increase their workforce. Efficient collaboration further evolves perspectives, helps projects move along faster, results in better work, encourages more innovation, and, most importantly, helps everyone end up more satisfied with the overall results." (Source: Deloitte Access Economics, 2014) 

On the evening of February 10, Kevin DeShazo of Fieldhouse Media came to talk to student-athletes and the coaches at LeTourneau University. Prior to that meeting, the LeTourneau University athletic department had a very limited and unorganized approach to its social media. In follow up to that meeting, one of the coaches - John Antonisse -  has taken a vested interest in becoming more involved with social media. As the Sports Information Director for the University, I have met with Coach Antonisse and his assistant Brittany Best on various strategies on how to engage with social media for their program. 

One of our most recent strategies is to share the knowledge of Coach Antonisse with followers during the U.S. Women's National Team run to the Women's World Cup Finals. We have done interviews and started to initiate the hashtag on Twitter #AskJohn. 

In collaboration, we posted a Good Luck image on multiple channels - Facebook, Instagram and Twitter, in advance of the U.S. Women's National Team semifinal game against Germany. 

A preview interview on Periscope and YouTube drew over 200 people; meanwhile, the image on Facebook and Instagram was seen by over 1,000 people. All of this came as a result of COLLABORATION!