From Impresssions by Coyte G. Cooper, Ph.D., values are the "how" element of personal branding and they should serve as a direct path to your vision if you have the discipline to live them extremely well over periods of time."
How do you cultivate core values?
1. Reflection
2. Embrace a marketing mindset
3. Study other people that are successful and determine the things that they do on a daily basis to be successful.
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