Getting Clear on Your Target Role (January 28, 2026)

You Cannot Hit a Target You Haven’t Defined

Many candidates struggle because they cannot clearly articulate what role they want.

"Anything in sports" is not a strategy.

Athletic communications positions vary widely by:

• Division level

• Sport assignments

• Travel expectations

• Administrative responsibilities

Before applying, get specific.

Ask yourself:

• Am I targeting GA, Intern, Assistant, Coordinator, Director, Assistant/Associate AD roles?

• What environments help me grow?

Clarity improves everything:

• Your resume becomes sharper

• Your cover letters become focused

• Your networking becomes purposeful

Hiring managers can sense direction.

Candidates who know what they are pursuing stand out immediately.

Exercise: Write down your top three role priorities (level, location, responsibilities).

I’m always open to informational interviews. If you’d like to connect, reach out and we can match up our schedules.