Wednesday, June 17, 2026

You Can't Grow Into Someone You Don't Know (June 17, 2026)

You have to know who you are to grow to your potential."John C. Maxwell

One of the biggest mistakes professionals make isn't a lack of talent.

It isn't a lack of experience.

It isn't even a lack of opportunity.

It's a lack of clarity.

John C. Maxwell's quote stopped me in my tracks because it reinforces something I've written about throughout this blog and something that sits at my heart.

You cannot intentionally build a career if you don't intentionally understand yourself first.

Before You Network, Know Yourself

Many people approach networking with one question:

"Who should I meet?"

I believe there's a better question.

"Who am I becoming?"

If you don't know your strengths, your values, what energizes you, or the problems you're uniquely equipped to solve, every networking conversation becomes transactional instead of transformational.

People remember clarity.

They struggle to remember confusion.

That's why the most effective professionals don't simply collect contacts. They build relationships around a clear understanding of who they are and where they're headed.

Experience Doesn't Equal Identity

I've written often that experience alone doesn't create opportunity.

Impact does.

The same is true with identity.

Your résumé tells people where you've been.

Your identity tells people where you're capable of going.

Those are not always the same thing.

I've met professionals with twenty years of experience who still couldn't clearly answer:

  • What am I known for?
  • What problem do I solve better than others?
  • Why would someone choose to work with me?
  • What kind of teammate do I want to become?

Those answers matter more than another line on a résumé.

This Is Why I Have This Blog

I write this blog because it isn't just about helping someone land a job.

It's about helping them discover direction.

Career growth begins long before an interview.

It begins with understanding your story.

Knowing your values.

Recognizing your strengths.

Building genuine relationships.

Creating a reputation that speaks before you enter the room.

Networking without clarity is simply collecting business cards.

Networking with clarity builds a career.

Whether you're a college student, graduate assistant, intern, first-time sports communicator, or someone wondering what's next after years in the profession, the starting point remains the same.

Know yourself.

Then connect with purpose.

Growth Is an Inside Job

Every season of your career asks a different question.

Early on, it asks, "What can you do?"

Later it asks, "Who can you lead?"

Eventually it asks something even more important.

"Do you know who you are?"

Because your greatest potential will never be determined solely by your skills.

It will be determined by how well you understand the person using those skills.

That is why Maxwell's quote is so powerful.

You have to know who you are to grow to your potential.

Everything else—your network, your opportunities, your influence, and your career—grows from there.


Reflection

Before asking, "What's my next opportunity?" ask yourself these three questions:

  1. What am I consistently known for?
  2. What unique value do I bring to others?
  3. Does my network know me for the person I want to become, or only the job I currently hold?

Those questions may be the beginning of your next chapter.

And they're exactly where meaningful connection begins.

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