AI’s Impact on Talent Strategy
As AI usage becomes ever more ubiquitous, an increasing number of organizations are harnessing this still-evolving technology to transform talent acquisition. However, that’s a relatively recent development—of the 1 in 4 organizations that use AI to support HR-related tasks, nearly two-thirds only began doing so in 2023, according to SHRM’s 2024 Talent Trends: Artificial Intelligence in HR report.
In other words, most organizations have yet to tap into AI’s vast number of potential applications. Those who are, though, most commonly put AI into play to support recruitment, interviewing, and hiring by streamlining or increasing efficiency. What does that look like in practice?
Nearly 2 in 3 companies use AI to develop job descriptions.
More than 42% use it to customize or target job postings to specific groups.
Around two-thirds use AI to review or screen applicant resumes, communicate with applicants during the interview process, or automate candidate searches.
“By streamlining these tasks, we’re really seeing employees who feel they’re able to be more efficient and effective, and as a result, they’re more engaged,” Link says.
The use of AI can also be a boon to improving diversity in the applicant pool, SHRM’s research shows, with nearly 30% of companies reporting that AI allows them to better tap into underrepresented talent networks.
In addition to talent acquisition, HR professionals are drawing on AI to increase and encourage workforce knowledge and development, identify gaps in employee knowledge, and track employees’ learning and development progress.
“The best employers today are basically offering very large learning management systems (LMSs) so people can tackle any type of learning that they want to have,” Link says.
That is key, he explains, because many younger employees are no longer content to wait years to gain exposure to certain skills or experiences. Employers that give these workers the knowledge they seek may be able to hang onto them longer.
Citation: Society for Human Resource Management. (2025, January 18). 7 trends that will shape HR in 2025. SHRM. https://www.shrm.org/topics-tools/news/hr-quarterly/7-trends-that-will-shape-hr-in-2025?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20HR%20Dive:%20Daily%20Dive%2001-18-2025&utm_term=HR%20Dive%20Weekender
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