In the GetSET2Connect model, the "E" represents Engaged, focusing on both short- and long-term goals. Prioritizing engagement through goal setting is a strategic necessity in athletic communications. In an industry where 60-hour workweeks can often lead to burnout, a structured career trajectory is what distinguishes those simply working a job from those building a lasting legacy.
In the high-octane world of athletic communications, we often mistake "activity" for "achievement." We are masters of the immediate—the next kickoff, the post-game stat wrap, the sudden coaching change. But in the GetSET2Connect model, being Engaged isn’t just about working hard; it’s about working with a specific, calculated direction. Without a map, engagement is just a recipe for burnout.
To truly engage in your career, you must distinguish between being a "passenger" in your professional life and being the "pilot." Many Sports Information Directors (SIDs) fall into a reactive cycle, letting the academic calendar dictate their growth. True engagement starts when you set a "North Star"—a long-term objective that informs every short-term action. Whether your goal is to lead a DI athletic communications department, transition into conference administration, or become a premier PA announcer, that vision should be the filter through which you view your daily tasks.
When you are engaged with a purpose, the 60-hour weeks feel different. They aren't just "the grind"; they are the training ground. Every press release becomes an opportunity to sharpen a narrative, and every crisis becomes a lesson in leadership. By setting a map today, you ensure that when you look back five years from now, you aren't just five years older—you are five years closer to the legacy you intend to leave.
Let’s Connect: If you are interested in having a deeper conversation about finding your career compass and staying engaged through the chaos, let's connect either via
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