Today marks the first day of classes for the students of Spartanburg Methodist College. I thought I would write this quick blog post to provide some insight to my colleagues. It’s a key opportunity for you to set the tone for your coverage all year long. Here are some quick tips:
1️⃣ Capture the Energy – Snap candid photos of student-athletes walking to class, meeting teammates, or reuniting after summer. These moments make great social posts.
2️⃣ Reintroduce Your Brand – Use the day to share your department’s voice, mission, and hashtags so they’re fresh in everyone’s minds.
3️⃣ Build Relationships Early – Check in with coaches, student-athletes, and yes… their parents. Strong connections now make coverage easier later.
4️⃣ Organize Your Coverage Plan – Finalize your fall sports content calendar and double-check your templates, graphics, and rosters.
5️⃣ Be Visible – Attend events, walk campus, and show up where the action is. Visibility builds trust and makes you the go-to person for stories.
💡 Pro Tip: A simple “Welcome Back” post with action shots or team smiles can rack up engagement and set a positive tone.
