Great question — refining your personal brand means taking intentional steps to clarify, shape, and communicate how you want to be known professionally. In the context of college athletics, it’s about aligning your experience, strengths, and values with the story you're telling to others — especially hiring decision-makers.
Here’s how to do it, step by step:
🔍 1. Know What You Stand For
Ask yourself:
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What do I do best? (e.g., media relations, crisis comms, student-athlete mentorship, DEI, strategic planning)
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What am I passionate about in athletics?
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What kind of leader or teammate am I?
This becomes your core message — your "why" and "how."
🧰 2. Align Your Materials
Your resume, cover letter, and LinkedIn should all reflect the same themes:
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Use consistent language about your strengths (e.g., “relationship-builder,” “data-driven strategist,” “student-first mindset”)
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Include quantifiable achievements and leadership stories
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Update your LinkedIn headline and summary to clearly state who you are and what you offer (not just your job title)
📣 3. Show Up Consistently Online
Refining your brand also means demonstrating it:
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Share posts or comment on relevant topics in college athletics
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Highlight wins from your career or insights from your experience
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Engage with others in the field to stay visible and relevant
🤝 4. Live Your Brand in Conversations
Whether networking or interviewing, reinforce your brand by:
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Telling stories that highlight your values and impact
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Explaining how your experience solves the problems departments are facing (limited resources, student engagement, digital presence, etc.)
🎯 In Short:
Your personal brand is the reputation you build intentionally — it's what people remember about you when you're not in the room.
Refining it means making sure every interaction, document, and post reflects the leader, professional, and teammate you want to be seen as.
Want help crafting your personal brand statement or refining your LinkedIn profile? I’d be happy to help.
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