Using TikTok as a Job Seeker (July 28, 2025)

 Using TikTok as a job seeker can be a creative and effective way to showcase your skills and connect with potential employers. Here's how you can leverage the platform:

1. Create a Professional Presence:

• Establish your personal brand: Curate your profile with a professional photo and an "about me" section that highlights your career goals.

• Link to other professional platforms: Include links to your LinkedIn profile or other relevant social media accounts.

2. Showcase Your Skills Creatively (Video Resumes):

• Produce short videos: Create engaging, concise videos (around 60 seconds) that demonstrate your skills, experience, and creativity.

• Highlight your work: If you're in a creative field (e.g., graphic design), use time-lapse videos or quick demonstrations of your projects.

• Use #TikTokResumes: This hashtag was part of a past pilot program but is still used by job seekers to make their video resumes discoverable.

• Tailor your content: Customize your videos to fit the specific jobs or industries you're targeting.

3. Engage with the Industry:

• Follow industry leaders, companies, and career coaches: Stay updated on trends and job postings.

• Join conversations: Participate in discussions using relevant hashtags like #JobSearch, #NowHiring, #CareerTok, #WorkLife, and #HireMe.

• Interact with content: Like, comment on, and share posts from companies and professionals in your field to increase your visibility.

4. Be Mindful of Your Content:

• Clean up public-facing content: Recruiters often check social media, so ensure your public profile is professional.

• Maintain professionalism: Even in a "fun" format, avoid ranting about past jobs or bosses, and be mindful of mixing personal and professional content without clear boundaries.

5. Explore Job Opportunities:

• Look for recruiters and companies posting jobs: Many recruiters and companies are using TikTok to advertise openings and showcase their workplace culture.

• Direct messaging: If appropriate, you can reach out to potential employers directly through messages, introducing yourself and your qualifications.

By being intentional and creative, TikTok can be a valuable addition to your job search strategy.