Using social media effectively as a job seeker can open doors to opportunities, build your professional reputation, and grow your network — if done intentionally. In the coming days, I'll do a further exploration of the various platforms with explorations on LinkedIn and Twitter (X) on Thursday, July 24, Facebook and Instagram on Friday, July 25 and TikTok on Monday, July 28.
Here's briefly how to do it across the major platforms:
🔹 1. LinkedIn: Your Career Hub
✅ Do:
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Keep your profile updated (headline, summary, experience, skills).
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Use a professional photo and banner.
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Engage: Comment, like, and share posts relevant to your field.
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Post content: Share job search progress, industry articles, or career lessons.
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Connect with professionals in your target industry — include a short note with invites.
🚫 Don’t:
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Send mass connection requests without context.
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Just lurk — participate!
🔹 2. Twitter/X: Engage with the Industry
✅ Do:
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Follow industry leaders, companies, and job boards.
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Tweet insights, ask questions, and share relevant articles.
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Join conversations using hashtags like #JobSearch, #NowHiring, #SportsBiz, etc.
🚫 Don’t:
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Rant about past jobs or bosses.
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Mix personal and professional without clear boundaries.
🔹 3. Instagram & Facebook: Personal Meets Professional
✅ Do:
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Clean up public-facing content.
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Follow organizations you’re interested in.
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Use stories or posts to share achievements, passion projects, or job search milestones.
🚫 Don’t:
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Overshare your frustrations about job hunting.
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Forget your privacy settings — recruiters do look.
🔹 4. TikTok: Show Skills Creatively
✅ Do (if you’re comfortable):
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Create short videos explaining your skills, resume tips, or job search journey.
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Follow career coaches or industry-specific content.
🚫 Don’t:
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Be unprofessional — even in a “fun” format, employers may be watching.
💡 Pro Tips:
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Google yourself — know what employers will see.
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Use keywords on all platforms related to your desired role.
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Build your brand by being consistent across platforms.
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