You are the CEO of your career — and marketing yourself is part of that role. Self-marketing doesn’t mean boasting; it means communicating your value clearly and consistently.
Start by identifying your Unique Value Proposition (UVP) — what you offer that few others can. This might be a blend of expertise, perspective, and results. For example, here is mine:
“I help collegiate athletic departments amplify their brand and drive audience engagement through strategic storytelling, inclusive communications, and data-driven campaigns — combining my experience in athletics with a passion for DEI to elevate visibility, build authentic fan and stakeholder relationships, and support growth at every level.”
Then, make sure this message appears everywhere — résumé summary, cover letters, LinkedIn headline, and introductions. Consistency builds recognition.
Also, collect social proof. Recommendations, testimonials, and metrics validate your message far better than self-claims.
Action Steps:
Ask three colleagues or clients for written testimonials highlighting your strengths.
Refresh your LinkedIn “About” section with your UVP and a clear tone of voice. Feel free to connect with me on LinkedIn.
Share professional wins (projects, lessons, milestones) online once a week.
Visibility is opportunity. You can’t be chosen for what people don’t know you can do.
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